At Farron Research, we connect our market research participants with manufacturers and market research companies keen for customers of all ages to test their products.
Product testing refers to the process of measuring a product’s performance, quality and safety. This allows a manufacturer to test for potential problems in their merchandise before releasing it to the public, or improve existing products to meet the needs of the target market. Product testing also presents an effective way of comparing products to other similar products provided by competitors.
- Product testing is used for many different products for various research objectives, including:
- Testing for the safety and suitability of children’s products and play equipment
- Evaluating the audio/video quality of TVs, digital cameras, MP3 players and other consumer electronics
- Analysis of functionality, quality and noise emissions of gardening equipment
- Practicality for household usage of appliances such as stoves, toasters and washing machines
- Ease of use and service life of office supplies such as pens, mouse pads and other desk equipment
The above examples of product testing allow a manufacturer or market research organisation to:
- Measure consumer reactions and opinions
- Gauge to what extent a product improvement is noticed by consumers
- Gain an understanding of the strengths and weaknesses of a product
- Compare a product with similar merchandise offered by competitors
In turn, this data allows manufacturers to maximise the lifecycle of the product, establish an appropriate warranty period and reduce processing and manufacturing costs.
When you engage in product testing for Farron Research, you may be asked to participate in blind testing, branded testing or advertising and promotional testing.
Blind testing
In a blind product test, products are tested unbranded to avoid any preconceived opinions the consumer may have that will influence the results. This method is useful in measuring the benefits and pitfalls of a product.
Branded testing
In a branded product test, consumers are aware of the origin of the product they are testing. The results provide the manufacturer with a real-world analysis of the brand’s perceived values.
Advertising and promotional testing
In this form of product testing, the consumer is exposed to the print and media advertisements and promotional material for the product in question. Their reaction provides the manufacturer with valuable insight into the effect of their marketing campaign.
As a product tester for Farron Research, you are paid for your time, and sometimes you are even allowed to keep the product. Our product testers receive $70-$200 for their participation, transferred via EFT into your bank account or in the form of a COLES Myer gift card.
If you’re interested in product testing, join the Farron Research database of market research recruits today. It’s free to join and we’ll contact you when you fit the criteria for our product testing recruitment services.
