Unlock Knowledge with

our Content Library


We live in a customer-driven world. It’s the companies

that can effectively leverage market research and

understand their customers that are unstoppable.

Unlock Knowledge with our Content Library


Unlock Knowledge with our Content Library

We live in a customer-driven world. It’s the companies that can effectively leverage market research and understand their customers that are unstoppable.

Farron Research has specialised in quality qualitative market research recruitment since 1988



“Just a note to say thanks very much for all your hard work in finding the creative consumers for our workshop.
They were brilliant and contributed significantly to the success of the 2 days.
We wouldn’t have found such great people without you, so big thanks to both of you”

Clear Ideas

“Just a quick note to let you know that the testing went really well and everyone was really lovely. Everyone came on time and all gave valuable feedback. Thank you so much for your efforts and support during this time, you did a terrific job indeed.”

Objective Digital

“Thanks for sending this through, Dain actually gave me a call after the session to talk about his experience, so the fact that he has gone out of his way to go write a full email is so nice of him, what a champ!!”

“Can I just say I think this not only reflects well on GE and the research we conduct here, but also yourself, the recruitment team and Farron Research as a whole. The engagement we have with our research participants starts with you, and you make the first impression with our participants. If it wasn’t for the great work you guys do in making sure our participants arrive and are ready to engage with us in a positive manner, then feedback of this nature would never occur. I truly believe that you guys are often the silent heroes in projects like this and feedback like this only enhances that opinion.”

“Thanks for passing through this feedback and also for the great work you guys always deliver.”

GE Money

“We had full attendance bar one and all good participants – and great job with the teens too very confident and happy to be in a mixed group.”

Usability Melbourne

What happens when I participate in product testing for market research?

At Farron Research, we connect our market research participants with manufacturers and market research companies keen for customers of all ages to test their products.

Product testing refers to the process of measuring a product’s performance, quality and safety. This allows a manufacturer to test for potential problems in their merchandise before releasing it to the public, or improve existing products to meet the needs of the target market. Product testing also presents an effective way of comparing products to other similar products provided by competitors.

  • Product testing is used for many different products for various research objectives, including:
  •  Testing for the safety and suitability of children’s products and play equipment
  • Evaluating the audio/video quality of TVs, digital cameras, MP3 players and other consumer electronics
  • Analysis of functionality, quality and noise emissions of gardening equipment
  • Practicality for household usage of appliances such as stoves, toasters and washing machines
  • Ease of use and service life of office supplies such as pens, mouse pads and other desk equipment

The above examples of product testing allow a manufacturer or market research organisation to:

  1. Measure consumer reactions and opinions
  2. Gauge to what extent a product improvement is noticed by consumers
  3. Gain an understanding of the strengths and weaknesses of a product
  4. Compare a product with similar merchandise offered by competitors

In turn, this data allows manufacturers to maximise the lifecycle of the product, establish an appropriate warranty period and reduce processing and manufacturing costs.

When you engage in product testing for Farron Research, you may be asked to participate in blind testing, branded testing or advertising and promotional testing.

Blind testing

In a blind product test, products are tested unbranded to avoid any preconceived opinions the consumer may have that will influence the results. This method is useful in measuring the benefits and pitfalls of a product.

Branded testing

In a branded product test, consumers are aware of the origin of the product they are testing. The results provide the manufacturer with a real-world analysis of the brand’s perceived values.

Advertising and promotional testing

In this form of product testing, the consumer is exposed to the print and media advertisements and promotional material for the product in question. Their reaction provides the manufacturer with valuable insight into the effect of their marketing campaign.

As a product tester for Farron Research, you are paid for your time, and sometimes you are even allowed to keep the product. Our product testers receive $70-$200 for their participation, transferred via EFT into your bank account or in the form of a COLES Myer gift card.

If you’re interested in product testing, join the Farron Research database of market research recruits today. It’s free to join and we’ll contact you when you fit the criteria for our product testing recruitment services.