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We live in a customer-driven world. It’s the companies
that can effectively leverage market research and
understand their customers that are unstoppable.
Unlock Knowledge with
our Content Library
We live in a customer-driven world. It’s the companies
that can effectively leverage market research and
understand their customers that are unstoppable.
Unlock Knowledge with our Content Library
FARRON RESEARCH BLOG ARTICLE
WHAT PEOPLE ARE SAYING
Qual Research
Qualitative Research Service There are different ways to find out why we do the things we do. Qualitative research is the meanings, concepts definitions, characteristics, metaphors, symbols, and description of things, and not their counts or measures. It’s the “why”, rather than the what and where and how much. Qualitative research deals with the feelings,...
How to conduct a focus group to get the market research feedback you need
A focus group is a small group discussion guided by a trained moderator. This market research activity is often undertaken by companies to: learn more about opinions on a designated topic or product explore needs, thoughts and brand perceptions of a key target market develop a better understanding of the purchase decision making process The focus group...
10 ways to write survey questions for the best survey results
Surveys are a common customer research technique used by organisations and market research companies to find out customer opinions about a product or service. Of course, there are certain ways to write a survey to motivate the respondent to reply and stimulate their memory. The type of questions included in the survey and the order in which they flow will...
Find out how we keep your personal information secure at Farron Research
Have you ever heard about people who disclose their personal information in a quick phone survey or online form to later discover they have joined an infinite web of cold call marketing lists? Maybe it has even happened to you. Does it make you wonder what happens to your own personal information when you sign up for market research recruitment online? You...