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We live in a customer-driven world. It’s the companies

that can effectively leverage market research and

understand their customers that are unstoppable.

Unlock Knowledge with our Content Library

We live in a customer-driven world. It’s the companies that can effectively leverage market research and understand their customers that are unstoppable.

Farron Research has specialised in quality qualitative market research recruitment since 1988

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WHAT PEOPLE ARE SAYING

“Just a note to say thanks very much for all your hard work in finding the creative consumers for our workshop.
They were brilliant and contributed significantly to the success of the 2 days.
We wouldn’t have found such great people without you, so big thanks to both of you”

Clear Ideas

“Just a quick note to let you know that the testing went really well and everyone was really lovely. Everyone came on time and all gave valuable feedback. Thank you so much for your efforts and support during this time, you did a terrific job indeed.”

Objective Digital

“Thanks for sending this through, Dain actually gave me a call after the session to talk about his experience, so the fact that he has gone out of his way to go write a full email is so nice of him, what a champ!!”

“Can I just say I think this not only reflects well on GE and the research we conduct here, but also yourself, the recruitment team and Farron Research as a whole. The engagement we have with our research participants starts with you, and you make the first impression with our participants. If it wasn’t for the great work you guys do in making sure our participants arrive and are ready to engage with us in a positive manner, then feedback of this nature would never occur. I truly believe that you guys are often the silent heroes in projects like this and feedback like this only enhances that opinion.”

“Thanks for passing through this feedback and also for the great work you guys always deliver.”

GE Money

“We had full attendance bar one and all good participants – and great job with the teens too very confident and happy to be in a mixed group.”

Usability Melbourne

Qual Research

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Qualitative Research Service

There are different ways to find out why we do the things we do. Qualitative research is the meanings, concepts definitions, characteristics, metaphors, symbols, and description of things, and not their counts or measures. It’s the “why”, rather than the what and where and how much.

Qualitative research deals with the feelings, attitudes, opinions and thoughts of an individual, to work out the underlying reasons for behaviour. It is a scientific method of observation to gather non-numerical data.

Companies often carry out qualitative research to identify consumer perceptions, such as:

What do they feel about a product?
What they like or dislike about it?
What are their expectations from a new product?
What do they feel about the competitor’s product?
What are the barriers that influence their purchase behavior?

Our diverse panel, designed to recruit to a range of methodologies, is growing at a rapid pace and can connect you with thousands of consumers and business professionals for targeted qualitative research. Farron Research’s in-house team has an effective validation process, ensuring we harness the right respondents for your questions. Focus groups, taste testing, one on one In-Depths, tele depths, online qualitative methodologies and online surveys – multiple methodologies mean clearer research.

We can custom recruit to your project by finding new respondents to fit your specifications; our search and recruit team will use targeted social media campaigns to ensure we complete your quotas – wherever your target group hides! Contact us today to find out how.