Qualitative Research Service
There are different ways to find out why we do the things we do. Qualitative research is the meanings, concepts definitions, characteristics, metaphors, symbols, and description of things, and not their counts or measures. It’s the “why”, rather than the what and where and how much.
Qualitative research deals with the feelings, attitudes, opinions and thoughts of an individual, to work out the underlying reasons for behaviour. It is a scientific method of observation to gather non-numerical data.
Companies often carry out qualitative research to identify consumer perceptions, such as:
- What do they feel about a product?
- What they like or dislike about it?
- What are their expectations from a new product?
- What do they feel about the competitor’s product?
- What are the barriers that influence their purchase behavior?
Our diverse panel, designed to recruit to a range of methodologies, is growing at a rapid pace and can connect you with thousands of consumers and business professionals for targeted qualitative research. Farron Research’s in-house team has an effective validation process, ensuring we harness the right respondents for your questions. Focus groups, taste testing, one on one In-Depths, tele depths, online qualitative methodologies and online surveys – multiple methodologies mean clearer research.
We can custom recruit to your project by finding new respondents to fit your specifications; our search and recruit team will use targeted social media campaigns to ensure we complete your quotas – wherever your target group hides! Contact us today to find out how.