by susan | Jan 20, 2021 | blog
Qualitative Research Service There are different ways to find out why we do the things we do. Qualitative research is the meanings, concepts definitions, characteristics, metaphors, symbols, and description of things, and not their counts or measures. It’s the “why”,...
by susan | Jan 19, 2021 | blog
A focus group is a small group discussion guided by a trained moderator. This market research activity is often undertaken by companies to: learn more about opinions on a designated topic or product explore needs, thoughts and brand perceptions of a key target market...
by susan | Jan 18, 2021 | blog
Surveys are a common customer research technique used by organisations and market research companies to find out customer opinions about a product or service. Of course, there are certain ways to write a survey to motivate the respondent to reply and stimulate their...
by susan | Jan 17, 2021 | blog
Have you ever heard about people who disclose their personal information in a quick phone survey or online form to later discover they have joined an infinite web of cold call marketing lists? Maybe it has even happened to you. Does it make you wonder what happens to...
by susan | Jan 16, 2021 | blog
Farron Research provides a valuable service, by connecting our clients with people who match the characteristics of their customers. When organisations come to Farron Research for our market research recruitment services, they seek access to people who fit a certain...
by susan | Jan 15, 2021 | blog
Taste testing is a market research activity undertaken by food manufacturing companies and market research organisations to compare the difference between two or more products. At Farron Research, our clients conduct taste testing activities to gather critical...
